Value Innovation

From Business Model Generation
From Business Model Generation

-FOUR ACTIONS FRAMEWORK-

ELIMINATE-What factors can you eliminate that your industry has long competed on?

REDUCE-Which Factors should be reduced well below the Industry’s Standard?

RAISE-Which Factors should be raised well above the industry’s standard?

CREATE-Which Factors should be created that the industry has never offered?

Harvard Business on Value Innovation

This is called the Blue Ocean Strategy. 

The first goal is to lower costs by reducing or eliminating less valuable features or services.

The second goal is to enhance or create high-value features or services that do not significantly increase the cost base.

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