Online Video

Andreessen Horowitz

YouTube does a fantastic job of generating zillions of video views for its community. Yet it does a relatively poor job of helping their users earn money. This is likely to due to a couple of reasons. Advertisers have been reluctant to pay premium rates for ads against user-generated content that they haven’t vetted.

And YouTube can be stingy about sharing video revenue because there hasn’t been any serious competition that can deliver viewers at such scale… Until now. Just like scores of entrepreneurs have hollowed out or unbundled Craigslist by building specialized marketplaces, entrepreneurs and companies are setting their sites on hollowing out YouTube:

…Many entrepreneurs are working to build businesses that target some of the larger YouTube categories, specializing the user experience within that category and/or sharing a higher portion of proceeds with their users. Some early examples focus on short-form videos and video ads, online video lessons, or…

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