Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven’t had a way to make money on the platform.
That changes today. The company introduced its plan to monetize videos and share the revenue with creators. Facebook’s revenue split with creators is the same as YouTube’s: 55% of the money earned from ads goes to the creator and 45% to Facebook. The program begins with “a few dozen” partners, including Tastemade, NBA, Hearst, Funny or Die, and Fox Sports.
“Partners say they’d publish a lot more if they could get benefit of distribution but also make money,” says Dan Rose, vide president of partnerships at Facebook[fortune-stock symbol=”FB”].
Facebook’s revenue split is slightly more complicated than YouTube’s “pre-roll” ads that play before videos. That’s because Facebook videos play automatically with the…
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