Facebook’s video monetization plan is here

Fortune

Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven’t had a way to make money on the platform.

That changes today. The company introduced its plan to monetize videos and share the revenue with creators. Facebook’s revenue split with creators is the same as YouTube’s: 55% of the money earned from ads goes to the creator and 45% to Facebook. The program begins with “a few dozen” partners, including Tastemade, NBA, Hearst, Funny or Die, and Fox Sports.

“Partners say they’d publish a lot more if they could get benefit of distribution but also make money,” says Dan Rose, vide president of partnerships at Facebook[fortune-stock symbol=”FB”].

Facebook’s revenue split is slightly more complicated than YouTube’s “pre-roll” ads that play before videos. That’s because Facebook videos play automatically with the…

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Mobile: It Changes Everything

Andreessen Horowitz

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.

In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.

view slides only below [or watch talk track in video above]:

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Artistic Scaling: Why Artists Die Broke

Hear Marc Jacobs at the 30 second mark.

It’s actually a Joke What He Does… But That’s what a Scaled Man Sounds Like.

He Has a Life!!

An Artist Makes Final Touches on Fuck Ups and Rolls.

That’s a Boss. #BossMode

Fashion Brands Have Been Struggling with the Reality of When the Founder Dies, who carries on the Vision?..

Hollywood Directors just use the Machine of Hollywood to do their Scaling So They Don’t Count.

The Value of a Business falls off if a Scaling Process is Not in Place to Retain and Gain Customers after the Head Artist or Business Person has moved on, retired, died, etc.

When You are working hard taking risks, you should be at least employing someone to get you to a goal where your business runs like a machine. Most Businesses run on word of mouth. That’s the dumbest thing you can do… You need a Marketing and Sales System that Generates and Persuades New Customers and Retains Existing Customers All Day, Every Day!

Do You think it is a coincidence that Tim Cook who is a Scaling Master (Chief of Operations) was chosen by Steve Jobs to continue with the company? Scalability is the toughest thing but most rewarding thing to achieve when done right.

Most artists don’t think how they are gonna get out when they’re ready to move on. Why? Most Artists don’t survive due to poor financial prowess, and non existent scaling skills.

What’s your end game? Scalability. How Are you going Achieve this goal?

Creative Scalability is when You have an Artistic or Creative Solution to a Big Problem that You can Scale.

Like Any business is to have a mission to achieve to gain MAXIMUM SCALABILITY in their niche.

An Artistic Mission to achieve a Mean to an End which is Scalability.

Facebook’s is to connect the world. and scale so Mark can Generate more cash when he’s dead.

Mark is an artist first, software developer second, businessman third. He employs Sheryl Sandberg (COO) to handle day to day operations to carry out the Grand Vision and She’s damn good at her job.

Here’s a real world idea I told a Friend about a month ago…

Ran Into a Friend Who is an Audio Engineer. He Says He does records for RandB, Rock, and Gospel. I said Two Things: 1. He’s being too much to too many people. Dr.Dre produces for Gangster Rappers ONLY. He also has a Reputation that carries a guarantee. “When I jump on a Track. You will be Nominated for a Grammy (which will drive your sales and exposure). 2. What’s your End Game? How are you gonna work less and make more? Do You Think Dr.Dre is in the Trenches at Aftermath? HELL NO! He understands SCALE. He shows up for Mastering.

Take Aways:

1. Artistic Vision Pragmatic Mission

2. Ruthlessly Scale, Scale, Scale!

3. Walk The Dog, Collect a Check and Grow Richer and Watch Your Business Compound.

Books to Read: Scale by Jeff Hoffman (Founder of Priceline.com) and David Finkel (Maui Mastermind)

Scaling Up by Verne Harnish (Founder of Gazelles Inc)

Wishing you an Easier Day,

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Larry Ellison on His Yacht. World Renowned for being an Absentee Boss which he has said has made his Business More Efficient. Employees Figure Out Their own Questions.

The Real Deal with Carmichael Reid

Peter Thiel Is Wrong About Lean Startups

TechCrunch

Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana, and Salesforce, and is preparing to launch Dispatches From The Future, a podcast about the future of humanity.

In his book Zero To One, Peter Thiel has some harsh things to say about lean startups. He writes that lean is “code for unplanned” and equates the Lean methodology to “making small changes to things that already exist.”

He argues that, “would-be entrepreneurs are told that nothing can be known in advance.” He characterizes customer development as nothing more than “listening to what customers say they want,” and says that Lean tells founders to “Make nothing more than a minimum viable product and iterate [their] way to success.”

[tc_writerquote align=”left”]If he actually took the time to think through the context, Thiel could add a lot to the conversation. [/tc_writerquote]

It’s hard to read Thiel’s critiques…

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Website ReWork

Love us or not, the Mark Zuckerbergs of the block-Raekwon

This is your website, and every other website that you visit.

All the same, all plastic. Everyone who tries to be edgy or different ends up with a edgy and different website that is copied from another person who wants to be edgy and different.

Look at 100% of start up websites. It’s as if the same web designer design all their sites.

All Color No Commission.

They rely on deep VC pockets who they convinced their web layout is the shit.

And they wonder why they have no revenue stream?

The chain continues.

Your website is supposed to be included in Your Value Proposition.

Most can’t look me in the eye and say this is true for their business.

Or they are deceiving themselves that they actually generate sales from convincing or persuading a prospect or visitor that their product is worth buying.

It’s not your fault. You and I are led by big businesses who have major budgets for marketing who copy other companies with major budgets for marketing.

Are you getting the theme here? The world is a bunch of copy cats!

You can be the leader of your industry with a simple, clean, Sales-Effective Website that Generates the Leads, Funnels them into Repeat Customers and Evangelists, such as my self for sites like apple.com.

I’m not an applenut, but just create a cart for yourself and see how easy it is and how fun it is, and how you are PERSUADED to buy a $5,000 Mac without blinking.

Carmike, didn’t you just say the world is a bunch of copy cats? You’re a hypocrite!

Yeah I am.

For the sake of Profits, The elements apple.com’s e-store implements is not by accident.

Copying a web layout and copying what works are two extremely different things entirely.

My idea is still in the works to create a hybrid of offline/online sales strategies where my clients and I can destroy competition with our software that generates sales out the ying-yang. But this is probably too secretive for the blog…

Building a Sales Centric Website with Ethics is tough.

Having a sales driven website that doesn’t crash, well maintained and sales driven design is where it’s at. Zero companies put pride in it except for the real only Unicorn in the world.

Apple.com, they’re the only company that sells their own product, advertises their own products and cross-sells, up-sells and follows up. When you hear they operate like a start up for being a TRILLION dollar business… They are not kidding around!

How about trying the same tactics for your business?

Tough I know. But Worth it in the end.

I’m still concocting the concepts, but I’ll let you know how it goes.

But Sales Differentiate from your competitor not your flashy design that can be copied by ANY edgy web designer.

Unique and Making Money and Well Maintained.

Bang, Bang!

Copied from my FB post Last Thursday… #ThoughThursday‬: If you are thinking of building a website for your small business. Ignore every popular and mostly likely 90% websites ever made. The facebooks and googles. Even amazon.com. They are not sales centric websites. They make money by either ads or supplier contracts. You don’t have that luxury. Do I have an answer for sales boosting websites? Still Searching. But this what I do know. ‪#‎SaveMoney‬ ‪#‎MakeMoney‬‪#‎UniqueSalesSavvyWebsites‬ Make your Product a Service. Make Your Service a Product ‪#‎yycbiz‬ ‪#‎webdev‬

Gallery

Gallery: 10 buildings showing the future of architecture

ideas.ted.com

We’re entering a new age in architecture — one where we expect our buildings to deliver far more than just shelter. We want buildings that inspire us while helping the environment; buildings that delight our senses while serving the needs of a community; buildings made possible both by new technology and re-purposed materials. In my TED Book, The Future of Architecture in 100 Buildings, I compiled an architectural cabinet of wonders to celebrate the most innovative buildings of today and tomorrow. Here are 10 of them, including a reindeer viewing station, an inflatable concert hall and a very clever housing complex.

The Future of Architecture in 100 Buildings by Marc Kushner (TED Books/Simon & Schuster) is available now. Watch his talk: Why the buildings of the future will be shaped by … you.

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The Power of Broke: Avoid Cash Burn and other Business Blunders

I know Niggas who never been to a college. They just tryna whip a Benz outta Pyrex. – Waka Flocka “Real Quick” (0 to 100 Remix)

Business. The richest game in town right?

We’ve heard the excuse repeatedly “I don’t have enough money to start a business.” #shitbrokepeoplesay

Lo and behold! This person is in the best positioned person to start up (once he/she overcomes their self-limiting beliefs).

Unless you’re in high barrier-high marketing budget industries like Fashion and Industrial Design (but even in this Ad-crazed business there are ways to run a profitable and operationally sound enterprise.)The power of having no money is your advantage, not your inhibition.

When were you the most industrious?

When you were a kid of course! You had no money, just pure curiosity and drive to make ordinary things fun.

I have extremely fond memories of turning the couches over and building forts and cars. Making beats on pots and pans. I even designed my first bed with my dad.

It’s the idiots who go to business school to spend 5 to 6 figures for 5 years on what the internet and experience can teach a broke person in 6 months.

The Unemployed Entrepreneur vs. An Ivy League MBA.

The untrained eye would pick the Harvard MBA nine times outta ten.

But anyone with any business sense would see that the Power of Broke makes you immune to things that would naturally give an Ivy Leaguer cold sweats at night.

I could play the blame game in each department from Accounting to Marketing/Sales but when you’re in it to win it. It’s tough not to copy what your competitor is doing and try to outspend them.

The Power of Broke once you’ve become comfortable in your own skin… You simply hack things that a wealthy person could simply afford without thinking twice about. These tiny he/she purchases make and break his/her business.

There is always a better, cheaper, and more valuable way to do anything. You just haven’t thought of it yet.

When operating your business while you’re broke. You are actually less likely to cut corners and more likely to look around them and capitalize what cash cows are blind to (and sell it back to them 😉 ) Rich companies cut corners ALL THE TIME! Being a Broke and in business and a Broke Business are two extremely different things. We as a society deem wealthy people with expensive degrees as the all knowing, all powerful who can do no wrong. Having a piece of paper earned in a controlled environment and theories is not an indicator of if you can run a business or be a successful entrepreneur.

I’m sure you got rich friends. They spend their money on the darndest things. Expensive clothes, cars, luxury items. Ask them where they get this money. They say 1 of 2 things. “I paid for it.” or “My parents paid for it.” Upon further investigation, The “I paid for it.” camp, is deceiving you, unless you ask, “Who pays for the rest of your life?” Then they revert to answer 2 camp.

Personally, I’ve never been on a vacation or anything of the sort, I put my self through school, pay for my clothes, don’t have a car, and pay rent and bills by myself, and run a business, while being hella broke!

I am confident, that I run a tighter ship, than many of my wealthier and successful compadres. Especially in the long run.

Hey, no rich person is gonna title their blog the Power of Broke, unless they wish they were broke when they started in the first place. Most successful businesses have to earn their value by sweat equity and hackability. Which money can buy and wealthy people avoid. They can simply buy the hack. This is an interesting topic that I’ll keep short so I can explain more in upcoming posts.

I warn you, that rich people will sneer at you and berate you. Pay them no mind, being broke and persistence is the best remedy to develop thick skin.

Broke? You now have no excuses, You’re actually hold destiny in your pockets. Where the money was supposed to be. 

Making a Billion and Being a Billion are two different things